"Strategic Management in the Successful Company"
"Creating a Sustainable Competitive Advantage"
Les Palich, M.B.A., Ph.D.
Terence D. Culling, B. Sc. (Honors)
The methods of decision-making in the present so that future goals are attained are often considered pertinent only in the context of very large enterprises,
However, in this, the final Seminar in the Successful Business Principles Course, Participants learn the techniques of strategic management and the
use of tools that will enable them to lead their company, whether it is large or small, to be uniquely positioned, competitive and profitable. Emphasis
is given to understanding the place of their company within their industry, how to select, implement, and monitor the results of specific strategies
for their company, and how to communicate this strategic thinking to others.
About Our Authors:
Leslie E. Palich, M.B.A., Ph.D., is Associate Professor of Management in the Hankamer School of Business at Baylor University. His consulting, teaching,
and research interests lie primarily in the areas of international diversification strategy and enterprise performance, organizational commitment in
multinational companies, logic paradigms and decision making, small business management, and entrepreneurial risk taking. His research has been published
in the Strategic Management Journal, Journal of International Business Studies, Journal of Management, Journal of Business Research, Long Range Planning,
Journal of Business Venturing, and Personnel Psychology. After completing his bachelor's degree, Dr. Palich worked as a college administrator. He later
attended Arizona State University to earn an M.B.A. and Ph.D. in strategic management.. Upon graduation he joined the management faculty at Baylor University.
He has received outstanding teaching and research awards from both Arizona State University and Baylor University.
Terence D. Culling is founding principal of Interactive Insights and has over thirty years' experience in the Strategic Management, Marketing and IT
disciplines in a variety of consulting, sales and marketing roles. For twenty years, Mr. Culling has been a consultant in strategic planning and marketing
for both established and early-stage companies including UUNET Canada, CSC (Computer Sciences Corporation), Bell Canada, Home Savings of America, the
TransCanada Telephone System, Fireman’s Fund Insurance Companies, Avco Financial Services Commercial Union, and Zurich Life. Mr. Culling’s background
includes serving as Vice President of an Internet Technology Incubator advising portfolio companies on strategy and Vice President at an insurance software
company where he had responsility for product management, product marketing, advertising, PR and telesales. Mr. Culling was a Co-Founder/Senior Consultant
with Group/West, an IT consulting and software company. With over 10 years experience at IBM, Mr. Culling was a Marketing Manager in Large Systems (Government,
Education, Medical, Telecommunications, Utilities and Financial Services) where he gained the basis of his IT and marketing proficiencies.
- Module 1: Overview of Strategic Management
Introduction to Strategic Management
External versus Internal Emphasis
Framework for Overall Strategy
The Strategic Management Process
Introduction to the Case Study
Vision and Business Purpose
- Module 2: Analyzing External Environments
Analyzing the Environments
The General Environment
The Industry Environment
Market Analysis: Looking for Opportunities
The Competitive Environment
The Value Gap
- Module 3a: Analyzing the Internal Environment
Activity Chain Analysis
- Module 3b: The Company’s General Strategy
Cost Leadership Strategy
Aggressiveness and Growth
- Module 4: Shaping the Company’s Specific Primary Strategies
Marketing and Pricing Strategies
Production, Distribution and Service Strategies
- Module 5a: Shaping the Company’s Specific Support Strategies
Information Technology and Cultural Strategies
Alliance and Organizational Strategies
- Module 5b: Communicating the Strategy
Purpose of the Business Plan
Business Plan Outline
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