Saiulai, Lithuania
Successful Marketing Principles
4-8 April 2005

Pictured from Left to Right:

Kenneth T. Parker is a highly experienced senior executive in the Financial Services and Technology industries with a specialization in Securities and Investments. He has over twenty five years experience in Financial Services and High Tech with a specialization in business strategy, strategic information systems planning and implementation, advanced technology, business process reengineering, new business development, project and relationship management on large complex projects, and management of application systems development and systems integration. He has worked as a change agent in senior management positions at national and international firms. Currently, Mr. Parker is President of Adams & Parker Associates, a leading boutique management consulting firm specializing in transforming organizations.

Mark Kessler has been working as the Regional Manager for Laidig Systems for the past 15 years. Laidig manufactures and sells storage silos, dome and flat storage buildings as well as the automated reclaim systems for all dry bulk products. During this time he has increased the from less than $200,000 dollars to well over $5,000,000. Mark has set the pace for the entire company by increasing sales and market share, finding new markets to work in and new products to handle. This has helped administration, engineering, production, customer service and the construction departments to understand the need to set new standards for performance while elevating their work standards and self expectations.

H. William Barr, III is founder and president of Handel Barr Learning, Inc., a North Carolina, USA firm specializing in helping people and organizations with sales productivity and marketing effectiveness. Recent clients include Peak 10, ProChain Solutions, WebEx, and Microsoft. Bill has substantial experience in Marketing Product Management as well as Training and Development in the Banking Industry (Retail Banking, Mortgage Banking, and Small Business Banking) as well as the Technology Industry. He recently presented a “Successful Marketing Principles” program created by HighMark, Inc., in Kiev, Ukraine. His 25-year career in banking included an equal amount of time in Line Management and Staff positions at both a small ($130 million) bank and a large super-regional (Wachovia). During his time at Wachovia, he was a frequent presenter at the School of Banking of the South at LSU in Baton Rouge, LA. Prior to his banking career, Barr was an Accountant for a public utility. Mr. Barr holds a BBA in economics from Ohio University, Bill completed the Graduate School of Retail Bank Management at the University of Virginia. Bill and his wife Karen have two children and four grandchildren.

Bill Loeffler is the former CEO of Loeffler Ketchum Mountjoy, a major Charlotte NC-based regional advertising agency he founded in 1981. The agency, known for its work for clients such as North Carolina Tourism, Georgia Pacific and Cargill-Dow, has won every major national and international award and was named by Graphis Magazine as “One of the Top Ten Advertising Agencies in the World at Getting Your Message Out.” Mr. Loeffler’s personal account experience includes well-known firms such as BB&T Bank, Bojangles’ Restaurants, Duke Power, Sonoco Products Company, and TranSouth Financial Corporation. Additionally he has managed business-to-business accounts, media, developers, resorts, healthcare clients and more than 20 financial institutions. He is currently a partner in his wife’s company, Sinclair Loeffler Communications, and continues to consult with a number of organizations.


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