"Successful Marketing Principles" Seminar
Ivanovo, Russia
14-15 July 2004

Pictured left to right:

SHERRILL EVANS Ms. Evans is an Information Technology professional with 20+ years of experience across a variety of industries, technologies and business functions. She has experienced repeated success increasing business process efficiencies, generating cost savings, and reducing expenses through technology and software integration. Ms. Evans is an honors graduate of Texas Christian University in Computer Science and Business. She volunteers within her community teaching English as a Second Language and enjoys traveling and spending time with her family.

JOE FERRELL Mr. Ferrell has owned two businesses and grew the companies to very successful enterprises. He spent twenty years in the furniture business and seven years developing and marketing educational software. In the educational software business he was competing against some of the large corporations in the American educational market, yet continually got large contracts by designing a “niche marketing” approach which allowed his products to be unique and reduced competition from generic software companies. In the year 2000, Mr. Ferrell won an international Smithsonian award for design of a multi-sensory educational software system.



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